If you think that mobile apps are solely for big name brands like Domino;s, Subway, Starbuck’s, and Bank of America you are so very wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
These days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the local pizzeria, corner coffee shop or the beauty spa downtown. These companies are ahead of the curve and successful because of it.
If you still are not sure why you would want or need to have your own personalized app for your business, here are the top seven top benefits of moving in this direction sooner rather than later. ( Technology is changing how people communicate with eachother and how business owners communicate with their customers. A business owner that takes advantage of these trends will be able to retain, engage and grow their customer base far better than those that don’t).
1. A Click Away FromYour Customers at All Times ( With Your Logo right on their phone)
Recent statistics show that the average American spends more than two hours a day on his or her mobile device. While probably only a handful of applications like facebook, instagram etc. make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the general vivinity” of these apps can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
2. A Direct Marketing Channel right to your customers
Today, Apps serve many functions: they can provide general info, prices, online ordering and booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
3. Continually add value to your customers
Talking about on-hand information, how about making loyalty program you have in place digital? Instead of old cards that need to be stamped or punched, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.
4. Branding, Branding, Branding
A mobile app for your business can greatly contribute to your brand awareness. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, features that will make life easier for your customers and at the same time well branded and beautifully designed.
5. Improve Customer Engagement
No matter whether you are selling bagels or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?
6. Stand Out From the Competition
These days mobile apps at the small business level are still rare, but this is going to change and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be impressed by your fcreative approach!
7. Generate Customer Loyalty
The most important reason why you should consider building your own mobile app is customer loyalty. With all the blaring noise out there — banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service.
8. You are fingertip or Click away from your customers at all times.
Number 1 was so important, it should be repeated
If are interested in talking to someone about a mobile app for your business, please call 877-387-4932 or visit us at www.designed2wow.com
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