5 Steps To Keeping Your Branding Consistent And Memorable


Branding is all about making your business, your logo and everything about your business consistent and memorable. And when it comes to marketing your business online, making a positive, lasting impression with your customers and fans is vital to establishing a strong presence. If your branding is inconsistent, you may be losing not only people’s attention but their business too. This is why we say branding is a little thing that can make a tremendous difference. Sound complicated? well it isn't - we are here to help. We’ve made keeping your brand consistent online simple with these five key steps.

Remember - Your website is the hub of your business, your best employee and best sales person. The image your website presents should be funneled into everything you do. If you do not have a website that makes a positive impressions and a clear call to action you need to work on getting one, immediately. A bad website design could be worse then not having a website.

1. Maintain your brand’s image.

Your branding should be consistent everywhere your company lives online: your website, social media profiles, and ads. Don’t forget that when your brand is inconsistent, your customers won't recognize it.

Heads Up : Keep a record of your branding guidelines — info on your logo, fonts, colors, etc., and how to use them. This keeps everyone on the same page and makes maintaining your branding simple.

2. Keep your brand’s message consistent.

Your message is what makes your brand unique, and it’s important. Remember to communicate in a consistent manner online. Using the wrong message can confuse your audience, so make sure what you say and how you say it aligns with your company’s identity.

Heads Up: know your audience, do your research. Find out who your customers are to make sure you’re speaking their language and delivering a consistent message.

3. Make sure the content you create/share is relevant.

Make yourself desirable. The content you create and share says a lot about your brand. It’s how you add value and show your audience you’re worth their attention. That’s why everything you create and share (blog posts, videos, articles, infographics, etc.) should be relevant to your brand. The best way to do this? Stick to sharing about what you know best.

Heads Up: Be accurate about what you share. Share what you know . When sharing content, be sure to research your sources to make sure what you’re sharing is high-quality, accurate and relevant.

4. Check All Business Directories to ensure your business information is accurate everywhere.

Having inconsistent information about your business online is an easy way to confuse people. If a potential customer looks you up and finds conflicting contact information, chances are they’ll give up on trying to get in touch.

Heads Up: Don’t forget to update the business information on all your social media profiles when this changes.

5.Use Branding Impressions To Make Your Logo Unforgetable.

Branding Impressions are the best way to present your business, your logo in creative ways that will make your business memorable. The biggest companies in the world use branding impressions in every advertisement. Now and only through Imag@nation Digital media Marketing, custom branding impressions are available at a cost any business owner can afford. Take a look and see for yourself at designed2wow.com/ branding-impressions

Heads Up: Don’t forget, making your business memorable does not have to be hard work. Branding impressions make it fun. Have Fun - Get Creative

Remember - Your website is the hub of your business, your best employee and best sales person. The image your website presents should be funneled into everything you do. If you do not have a website that makes a positive impressions and a clear call to action you need to work on getting one, immediately. A bad website design could be worse then not having a website.

If you’re looking to take your online presence to a whole new level, we can help. Call 877-387-4932 or email support@designed2wow.com to learn more about how we can make you look awesome online.


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