In today's digital world, the physical world seems to be getting smaller and the voice of your customer is getting louder. In the past, An unsatisfied customer used to tell 15 friends about a poor experience and that was the end of it. Now a customer can put a review on Google or Yelp and that poor review not only gets posted on these sites but other sites that have your business listed and share customer reviews. Your 1 poor customer review has just been multiplied ten fold and is following you around. If you do not have other positive reviews, that one poor review could be the difference between 5 Stars and 1 Star.
Customer service has always been your priority. Now, Getting positive reviews from your satisfied customers must become a priority. You must be the conduit for your customers to tell other customers how great you and your service are.
You can ask your customers to post reviews on your social media pages. You can ask them to go to specific sites like Google local, Yelp, Houzz, Angie's list and others like it. You can put a direct link on your website that will help your customers submit reviews directly. How ever you do it, doesn't matter, but you have to do it. Your business and your future are counting on it. This is why at Imagination Digital Media Marketing we create a location on the main page of every website we create where customers can leave a direct review to Google or Yelp.
How important are customer reviews to shoppers?
Here are some more fun, interesting facts that’ll help you see why your customer review is so important to your business and to your potential customers.
90% of consumers read online reviews before visiting a business
88% of consumers trust online reviews as much as personal recommendations
Customers are likely to spend 31% more on a business with "Excellent " reviews
72% of consumers say online reviews make them trust business more
92% of consumers will use a local business if it has at least a 4 STAR rating
72% of consumers will take a positive action only after they have read a positive review
32% of consumers read 4-6 reviews before trusting a business
24% of consumers read 2-3 reviews before trusting a business
18% of consumers read 7-10 reviews before trusting a business
86% of consumers will hesitate to purchase from a business that has negative online reviews or ratings
On average a 1 STAR increase on Yelp leads to a 5-9% increase in business revenue. A negative rating can cause you as much as 30
Over 27,000 reviews get posted on Yelp every minute
Are you getting the picture. Your future success is counting on positive online customer reviews. Make your customers happy then let them tell the world.
If you are interested in learning more about the importance of customers reviews or looking to have a new website built that will take advantage of your customers reviews. Please contact us at firstname.lastname@example.org or visit us online at www.designed2wow.com
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